Context
Context
I found the opportunity to make an innovative travel app and, through this process tried to understand if the app has a potential.
Avel App's development and implementation in progress.
I found the opportunity to make an innovative travel app and, through this process tried to understand if the app has a potential.
Avel App's development and implementation in progress.
Discovering the Challenge
Discovering the Challenge
The desire to understand my travel routes upon returning home inspired me to search for a convenient planner. After creating a list of desired features, I decided to conduct research to see what modern planners offer. To do this, I surveyed friends and followers on social networks, as well as examined all the top applications in the app stores for iOS and Android to get a comprehensive understanding of the current state of affairs.
The desire to understand my travel routes upon returning home inspired me to search for a convenient planner. After creating a list of desired features, I decided to conduct research to see what modern planners offer. To do this, I surveyed friends and followers on social networks, as well as examined all the top applications in the app stores for iOS and Android to get a comprehensive understanding of the current state of affairs.
Shaping the Concept
Shaping the Concept
While certain apps specialised in mapping routes (Wanderlog), others focused on travel journals or budget management tools (Polarsteps). However, none offered an all-encompassing solution that seamlessly integrated all aspects of travel planning. Furthermore, subscription-based models led to fragmented user experiences, as users often had to subscribe to multiple apps to access different functionalities.
While certain apps specialised in mapping routes (Wanderlog), others focused on travel journals or budget management tools (Polarsteps). However, none offered an all-encompassing solution that seamlessly integrated all aspects of travel planning. Furthermore, subscription-based models led to fragmented user experiences, as users often had to subscribe to multiple apps to access different functionalities.
Final Concept
Final Concept
Having decided to redesign the concept, I came up with the following: the application provides the opportunity to plan trips and use it as an assistant during the journey. This assistant will record the geoposition to: а) facilitate the structuring of notes, expenses, and photos, and b) confirm that the route was actually completed. Thus, after the trip, this plan can be put up for sale in the application, and other users will be able to buy it and be sure that the author actually tried it, thanks to the geoposition track marks in the guide.
Having decided to redesign the concept, I came up with the following: the application provides the opportunity to plan trips and use it as an assistant during the journey. This assistant will record the geoposition to: а) facilitate the structuring of notes, expenses, and photos, and b) confirm that the route was actually completed. Thus, after the trip, this plan can be put up for sale in the application, and other users will be able to buy it and be sure that the author actually tried it, thanks to the geoposition track marks in the guide.
Designing the User Impression
Designing the User Impression
Drawing inspiration from road signs and travel aesthetics, I crafted the initial visual concept. But design was only one piece of the puzzle. Mapping out the app's flow, architecture, and features required careful consideration and iteration to align with the overarching concept.
Drawing inspiration from road signs and travel aesthetics, I crafted the initial visual concept. But design was only one piece of the puzzle. Mapping out the app's flow, architecture, and features required careful consideration and iteration to align with the overarching concept.
Prototyping
Prototyping
I've mapped out the navigation and developed several email flows to test with the user segments I previously defined.
The first segment comprises "explorers", while the second consists of "followers".
The functionalities tested in these flows include:
Exploring guides
Viewing guide details
Saving guides
Purchasing guides
Activating guides
Adding flights
Editing the route
Adding notes to the route
Adding team members
Creating your guide
Below are some of the screens you could see."
I've mapped out the navigation and developed several email flows to test with the user segments I previously defined.
The first segment comprises "explorers", while the second consists of "followers".
The functionalities tested in these flows include:
Exploring guides
Viewing guide details
Saving guides
Purchasing guides
Activating guides
Adding flights
Editing the route
Adding notes to the route
Adding team members
Creating your guide
Below are some of the screens you could see."
Hypothesis Validation
Hypothesis Validation
When the concept was described, I decided to talk to travelers to find out how they travel and also understand how much interest my product will generate. In the end, I saw that 5 out of the 12 people I spoke with do not plan trips themselves, but only use the services of travel agencies. When asked why, they told me many unsuccessful stories from their trips that they experienced.
There were stories of respondents incorrectly planning their travel time and getting delayed at one location, and when they finally reached a small town where they planned to spend the night, everything was already closed, so they ended up sleeping in the car. There were also stories of people who went on trips with guides purchased from bloggers and were disappointed because nothing matched reality.
When the concept was described, I decided to talk to travelers to find out how they travel and also understand how much interest my product will generate. In the end, I saw that 5 out of the 12 people I spoke with do not plan trips themselves, but only use the services of travel agencies. When asked why, they told me many unsuccessful stories from their trips that they experienced.
There were stories of respondents incorrectly planning their travel time and getting delayed at one location, and when they finally reached a small town where they planned to spend the night, everything was already closed, so they ended up sleeping in the car. There were also stories of people who went on trips with guides purchased from bloggers and were disappointed because nothing matched reality.
Next Project
Previous Project
What is Next?
What is Next?
Seek out an iOS developer and product manager to define the MVP (minimum viable product) and establish a monetization model
Design all necessary user flows and features for the MVP, ensuring a seamless user experience.
Build and develop the MVP based on the outlined specifications and user requirements.
Seek to raise investments to support further development, marketing, and scaling of the app.
Seek out an iOS developer and product manager to define the MVP (minimum viable product) and establish a monetization model
Design all necessary user flows and features for the MVP, ensuring a seamless user experience.
Build and develop the MVP based on the outlined specifications and user requirements.
Seek to raise investments to support further development, marketing, and scaling of the app.